Image Credit: Pawel Czerwinski from Unsplash.
While digital marketing has been a focus for quite some time, it doesn’t mean out-of-home (OOH) marketing doesn’t have its place. It’s the perfect option for engaging potential customers in the right circumstances for their needs.
You’ll already have thought about OOH marketing ideas like billboards, but there’s more to it than that. A few other options could offer more than a few benefits for your business.
They’ll engage customers in various ways while encouraging them to buy from you in the future. Many of them mightn’t even take too much of an upfront or ongoing investment. They could be some of the more cost-effective options to go for, with three standing out.
QR Codes
QR codes could be one of the more out-there ideas for OOH marketing, but they can be an effective option for more than a few reasons. They act as a bridge between real life and the digital world, so you can use them to bring potential customers to a specific online marketing asset. This could then drive more engagement and sales.
It’s just a matter of putting them in the right places. In most cases, you’re better off using this alongside a few other OOH marketing ideas so potential customers can learn more about your business. Once you do, it can be quite an effective marketing tool.
Flyers
Flyers have long been used as a marketing asset, and it’s easy to see why they’ve been used for centuries. They’re effective and continue to bring in sales. Flyers are also one of the more versatile options to go for, with even pizza box flyers being an option. You could put them to more than a few uses.
It’s just a matter of getting the design and messaging right, and you shouldn’t have anything to worry about. Put in the right places, these flyers could end up helping you bring in quite a few customers. This is especially true for any sales and other events you might be throwing.
Vehicle Wraps
If you have company cars, then vehicle wraps can often be a great OOH marketing strategy. It just needs an upfront investment, and you shouldn’t have to pay for anything else after that. Your company cars will end up serving as ads for your business no matter where they are. It’s more than worth considering because of that.
If you’re targeting a relatively large geographic location, like a service area, this could be one of the better options to go for. There’s no reason why you shouldn’t end up generating more brand awareness, with this working best for service-focused companies.
There are plenty of OOH marketing ideas you can go for, like billboards. But, that doesn’t mean all of them will boast the same level of results.
Some could perform much better for your business than others, which is why they could be worth focusing on from the start. By investing in them, there’s no reason why you shouldn’t see great marketing results as time goes on.
